Internet Marketing and Advertising

Site updated on January 15, 2010  •  Updates (0)  • 

Any good marketing plan start with a solid strategy, and this is precisely what I offer to my clients. My initial FREE consultation and web site review allows me to assess potential clients' needs while insuring that no expenses are incurred unnecessarily. Furthermore my review is designed to help better define potential clients' goals and provides ideas on a marketing strategy and services that are uniquely designed for these clients. And, all this with no obligations.

For example, tapping into the mighty power of Google search has become a "must" for any marketer that wants their products or services seen on the Net. As a result, pricing on Google Adwords has increased tremendously and finding the right balance between keywords bids and revenues is a very tricky and demanding task. To address these issues, I have developed a strategy to maximize conversions and ROI for my clients while reducing the cost of keywords biddings. My expertise working with high volumes of traffic using complex analytics as well as solutions such as Atlas that helps micro-manage top keywords makes me one of the top SEM manager on the Net today.

In the same token, other alternative exists that give advertisers better control in managing their budget. For example Affiliate Marketing or most Cost Per Action (cpa) campaigns offer one of the best ways to acquire customers and to sell a product or service on the Internet. Indeed, when it comes to cost control, nothing compares to affiliate marketing or CPA Networks as one of the most cost effective way to acquire customer and market a product or service, (in par with email). After all, most businesses would be too happy to pay a pre-determined finder's fee to someone who brings a paying customer to our door. Additionally, when this customer returns, it often returns directly to your site (and no commission needs to be paid). As a result, affiliate marketing is not something to consider but, rather, a must-have for any online business.

However, regardless of the type of campaign(s) my clients may want to run, the first steps that I guide them through is how to determine the best approach for their product or service. For example, will search engine marketing works well or is a targeted email campaign more appropriate for them? Or again, would the right combination of SEM and affiliate marketing be best? My goal is to help my clients define what works best for them using the extensive experience that I have and my successes in online marketing. Contact Me

Web site Design, Content Development and Optimization

While many web sites developers do a fantastic job creating magnificent sites with Flash intros and music, few really understand the need to design a site that will be indexed and ranked high on search engines. i work with a web design team that provides my clients with exciting web sites while adhering to strict rules that allow clients' web sites to be indexed properly.

This is where Search engine optimization (SEO) becomes "a must" for any web site owner who wants to create traffic through "natural Searches". After all, imagine building a great store with an amazing entrance but no sign or any indication telling shoppers what it is about. Search engines' crawlers need to know what your store/web site is all about, and must know it with a great deal of precision in order to insure that it will be indexed correctly.

SEO is a very complex, time consuming and an ever changing process that requires patience and great skills. With Google algorithms changing constantly, companies must stay on top of what makes search engines index web site high or low. With a great many years of experience in this field, I have the skill and the technology (I even created SMaRT SEO and Web SAT) to insure that my clients get the best possible positioning and proper categorization on any search engine.

And to insure continuity of services for my clients, I also provide web site content that is compelling and optimized as well as articles for newsletters or eZines and social networks to insure that you get the most of your marketing campaign.


Data Analysis, Quantitative Modeling and Forecasting

I work with a top expert in analysis who is equipped with a PhD in spatial relationship. Together we help our clients access an arsenal of advanced statistical methods and quantitative models that can dissect POS, click stream, cost and other business data.

With our approach clients are able to "mine" their data to uncover hidden patterns, confirm if expensive campaigns including media buys and creatives really impact their bottom line and which tactics work best for them. Clients are able to build accurate forecast into the future supported by the best science and technology available including:

  • Marker Access an arsenal of advanced statistical methods and quantitative models applied to POS, click stream, cost, H.R., and other business data in practical business situations
  • Marker Mine your data to uncover hidden patterns that give you a bird’s-eye view of your market and a revealing look at your competitors!
  • Marker Confirm if expensive creatives and media buys really impact the bottom line, and which tactics work hardest for you!
  • Marker Build accurate forecasts into the future supported by the best science and technology

We also use custom applications that are designed to meet clients' needs going forward for accurate, reliable, and timely information, including answers to:

  • Marker Who are my customers? What are their segments’ characteristics?
  • Marker Where are they? Am I conveniently available and what are any obstacles they may face?
  • Marker When and how frequently do they visit? What is an appropriate CRM technique for each segment so that I can stimulate more return visits?
  • Marker What are my returns on investment? How well should I be doing?
  • Marker How do my current marketing strategies work? What are some other ideas I might use?

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eMail Marketing, Social Networking and Press Release distribution

e-Mail marketing remains the most effective way to reach customers and promote a product or service on the Internet today. While many complain about email marketing and Spam in particular, the reality is that nothing compares to an email with a captivating subject line, smart copy and great offer. This, as long as this email is delivered to people who have opted to receive information or promotion from you or your email broker

Thanks to my connections with great copy-writers and designers who specialize in email marketing, I can create an attractive design and compelling message to insure a great open rate and click though.

Additionally, my own lists and the lists that I can use via lists managers and email affiliates reach over 50,000,000 highly targeted customers in both the B2C and B2B arena.

But let's not forget Social Networking and the growing influence of companies like LinkedIn, Facebook, Twitter, Blogger, Wordpress and others that are becoming household names for connecting people. This new way of communicating makes forums and blogs a potential gold mine for marketers who know how to navigate these portals to promote their company and product.

ExecFocus.Net has devoted a staff of people to follow and participate in these services and identify areas where opportunities exist for our clients' products or services. We've conducted tests and campaigns on behalf of clients in many of these forums and have accumulated a great knowledge of what works and when.

Finally, no one should launch a venture without Press Releases to announce their grand opening, news, changes or innovation related to the company. Press Releases are simply the best (and least expensive) tool to get advertising for your web site and business.

Thanks to our solid relationship with PR writers and the press, we provide very effective releases and insure their distribution via our highly targeted Media list. This list is updated continually and contains over 35,000 contacts at newspaper, magazines and TV shows, all on the lookout for new and fresh stories.

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